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The Housemartins were largely ignored upon the release of their first two singles. Both Flag Day and the ultimate ear-worm Sheep failed to break the UK top 40 . However the third single from this album rectified this, with Happy Hour (see below) charting at number 3 and cementing both the commercial and critical acclaim for this album and forcing 'all things Hull' into the public consciousness, just as The Smiths were starting to implode internally.